Case Study / Direct Mail

Campaign Objectives

As Director of Marketing for Integrated Builder’s Group (IBG), Suzanne engineered marketing campaigns across digital, event and direct mail platforms. Direct mail to C-Suite decision makers drove engagement with the company’s digital presence. Connecting with a handshake at local events cemented the relationship and helped drive sales in the highly competitive Design-Build industry.

Site Requirements

• Architected CRM platform and database of prospects from nine Western States
• Strategized and executed automated email marketing program and integrated direct mail campaigns
• Engineered IBG’s presence at trade shows in harmony with related email and direct mail campaigns