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Case Study / Customer Loyalty

Raley's Grocery Stores

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Campaign Objectives

As CRM Marketing Manager for Raley’s 122 grocery stores in Northern California and Nevada, Suzanne strategized and executed email marketing campaigns in the Salesforce marketing Cloud. Targeting members of Raley’s loyalty program, Something Extra, the campaigns offered incentive and rewards to customers based on their shopping behavior. Offering promotions to loyal customers while developing a digital relationship with new customers, Suzanne created email campaigns created to drive sales.

Site Requirements

  • Use of Salesforce CRM to send timely content targeted to specific audience segments
  • Constant review of campaign analytics to ensure targets being met
  • Execution of temporary promotions to drive sales on certain products

The Solution

Using HTML5 and CSS Suzanne fashioned a bespoke website experience with a clear information hierarchy to delineate topic verticals. This approach provided flexibility in assembling Robert’s blogs detailing his areas of expertise, which provided the added value of capturing SEO attention. The website content connects with Robert’s audience and adds value by amplifying Robert’s prowess as a champion of their cause.