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Case Study / Lead Generation Campaign

Intel Corporation

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Campaign Objectives

Suzanne’s six years at Intel Corporation as part of their Corporate Marketing Group, connected her with business units targeted a world-wide audience. For the Software Services Division Suzanne engineer a campaign targeted at engineers in China and Brazil to encourage them to opt-into the Software Adrenaline program, an important program dedicated to Intel’s software products.

Site Requirements

  • Convinced 300k international developers to opt-in to Intel’s “Software Adrenaline” developer program through Demand Gen email campaign
  • Established, implemented, and launched the Intel Experience Center customer journey in 34 languages across the globe
  • Created customized digital marketing strategies and visual web presence for distinct Intel business groups